Majesco Broadens the Zumba Brand with Targeted Content for the Kids Market
Edison, New Jersey – November 19th, 2013 – Majesco Entertainment Company (NASDAQ: COOL), publisher of the leading Zumba® Fitness video game franchise that has sold more than nine million copies worldwide, announced today that Zumba® Kids is available now in North America on Kinect for Xbox 360 and Wii™. Zumba® Kids, based on the popular Zumba specialty program that inspires kids to express themselves through movement, gets families moving together with 30 high-energy routines, imaginative mini-games, and diverse dance styles set to rockin’ hits from artists like Justin Bieber and Willow Smith!
“The Zumba Kids specialty program translates perfectly into an interactive video game given its focus on fun, creative play and movement,” said Jesse Sutton, chief executive officer, Majesco Entertainment. “We are excited to extend our best-selling franchise into a custom-designed experience for a new generation of Zumba fans.”
Created for younger players age 7-11, Zumba® Kids features kid-friendly choreography that encourages freeing movement, builds self-confidence and enhances coordination. Kids will discover new rhythms as they move to 20+ easy-to-learn dance styles, including hip-hop, swing, surf, disco and salsa. Zumba® Kids also supports a full set of gameplay modes that offer multiplayer fun, mini-games and classes in varying lengths. Kids receive positive reinforcement via layers of unlockable rewards-bonus videos, healthy lifestyle tips plus stickers and badges kids can collect in a customizable in-game scrap book. Rounding out the experience is an energizing soundtrack highlighted by contagious hits like Justin Bieber’s “Beauty and a Beat” and Willow Smith’s “Fireball,” classics like “Wipeout” and “Boogie Wonderland,” along with a range of Zumba original songs.
“With millions of children facing weight issues around the world, we are introducing a high-energy video game to the market that we hope will help decrease the global obesity epidemic and provide kids with a new opportunity to move and get fit,” said Alberto Perlman, CEO and co-founder of Zumba. “Zumba® Kids makes exercising fun and is the perfect opportunity to replace snacking on chips and soda with something healthy and entertaining.”
Developed by Zoë Mode and rated E for Everyone, Zumba® Kids is now available on Kinect for Xbox 360 and Wii™ for $29.99 SRP. To watch the launch trailer and find out more, please visit the official site at zumbafitnessgame.com. Press assets are available for download here.